Harvest Trail TV
Harvest Trail Television set out to develop rich and engaging TV highlighting the opportunities and benefits of working on the trail. There are many short and inspirational videos which include testimonial style videos from users (grey nomads) and producers.
Harvest Trail TV was launched by SkillsOne Television with support from DEEWR, the National Farmers Federation, AgriFood Skills Australia, Tourism Australia and media partners including News Limited, Rotary, Foxtel and Austar.
The CEO of SkillsOne Television, Brian Wexham, has established the new Harvest Trail TV website to describe job roles that are available and provide information on how bananas, stone fruits, mangoes, grape harvesting etc are done.
"Importantly, the content enhances the Federal Government’s Harvest Trail website which provides critical information to the national harvest," Mr Wexham said. "Harvest Trail TV has also sought to link the regional tourism experience with the needs of the farmers and producers, thereby providing benefit to both parties and motivating mature aged to broaden their travel experience as well as topping up their income."
In 2003, the Australian Government established The National Harvest Information Service to help coordinate and distribute information on harvesting around the country to match job seekers with employment opportunities. The service was designed to assist growers experiencing difficulty finding sufficient workers at harvest time.
The Harvest Trail website administered by the Department of Education, Employment & Workplace Relations provides comprehensive information about harvest opportunities, accommodation, transport and links people looking for work with farmers seeking workers during the harvest. The National Harvest Guide can be downloaded here. This booklet will assist those looking to take part in the Harvest Trail by showing them what’s in season and where.
Harvest Trail TV provides viewers with the Harvest Trail Experience, and highlights the regional tourism experience through short, weekly webisodes focusing on a specific region and product. In each episode, you will meet the growers, the workers and some passionate locals who share with us some of the best places to visit, off the beaten track.
Video content is aired on Foxtel and Austar via Aurora Channel 183 and featured monthly in the national travel magazine Escape, included in all News Limited Sunday papers within Australia.
About SkillsOne TV
SkillsOne is one of Australia’s leading multimedia companies and is comprised of the website www.skillsone.com.au and SkillsOne TV, broadcast nationally on Aurora Channel 183 via Foxtel & Austar. The website and TV program attract a diverse audience including career counsellors, students, parents and mature aged workers. In 2010, a dedicated Women in Trades web channel was completed. Visitors to SkillsOne.com.au will find over 1000 videos about getting a trade or a skill as well as information on finding a training course, events and industry news.
Launched in Sydney in 2007, SkillsOne works with industry, educators, government and TAFE to engage and promote the extensive career opportunities and pathways in traditional trades and emerging skills areas, ranging from automotive, construction & mining; through to hairdressing, healthcare and horticulture.
The integration of SkillsOne TV and website are complemented by a media partnership with News Limited, in particular the employment site CareerOne.
SkillsOne.com.au provides a rich tapestry of information about trades and skills – 24 hours a day, 7 days a week. The site features all stories appearing SkillsOne TV, and is continually updated with video stories, news articles, industry snapshots, ‘how to’ sections, monthly e-newsletters, guest blogs, and career insights into vocational careers.